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Joico Color Endure Violet Shampoo is for toning blonde or gray hair. Contains a maximum level of violet dye load to ensure maximum toning and neutralizing.
Tones haircolor immediately following any highlighting or blonding services.
you put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out… for about one-to-three minutes.
Because that’s how long it takes for our perfect purple moisturizer to Perfect choice for:
Highlighted high-lift blonde or gray hair that’s faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process.
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