WOW Color Control Purple Toning + Styling Foam for Light Hair 6.8oz

Eliminates yellow/brassy tones in blonde, grey and highlighted hair. An easier, friendlier alternative to purple shampoo, this alcohol-free foam neutralizes brassy yellow tones on blondes and lighter hair colors while adding bounce and style memory

• Instantly rids hair of brassy tones; no mess; no crunch, no stiffness, no stickiness; soft volume.
• Lavender-tinted foam neutralizes yellow and brassy tones instantly.
• No-mess alternative to purple shampoo (use on wet or dry hair).
• Never sticky, stiff or crunchy for shiny, bouncy, supple results.

Highlighted Ingredients:

• Rosinate: Adds bounce, body and flexible texture.
• Violet (Purple) Tint: Neutralizes brassy yellow tones in blonde hair.
• Panthenol Provitamin B5: Restores shine, reduces breakage, adds moisture, and helps prevent damage.

1. Use after shampooing and conditioning.
2. Do not apply to soaking-wet hair. The brassier your color, the drier your hair should be when applied.
3. Shake can well, then invert to dispense foam into palm.
4. Apply directly to brassy areas or all over hair.
5. Leave in and style as usual.
6. Tip: Also available in blue for brunette hair.